90 Years of Pininfarina’s Design Legacy

Fancy a natter about breathtaking car designs and often find yourself wondering about the creative whizz behind them? You’re not alone – Pininfarina has piqued my interest, too. This Italian gem has been shaping iconic autos since 1930, no less! In today’s chinwag, we’ll delve into their enticing world, exploring its spellbinding history, celebrating distinguished designs and tipping our hat at their revolutionary shift towards electric propulsion.

History of Pininfarina

A classic Ferrari surrounded by the historic Pininfarina design studio.

Pininfarina has a rich history as a specialist coachbuilder and is known for its Ferrari collaborations. The company has expanded into large-scale manufacturing and undergone modernisation efforts under second-generation leadership.

It was later acquired by the Mahindra group, marking a new chapter in its story.

Specialist Coachbuilder

Vintage car masterpiece crafted by Pininfarina in picturesque countryside.

Pininfarina is known as a top coachbuilder. For over 90 years, they have worked on custom car designs. As a specialist in this field, they build cars from the ground up. They built bodies for brands like Ferrari and Rolls Royce.

They even crafted iconic models such as the Dino 246 GTS and Ferrari 275 GTB4. Their skill set makes them stand out in the luxury automobile world.

Collaboration With Ferrari

Pininfarina joined hands with Ferrari in 1951. Together, they came up with the Ferrari 212 model. This started a partnership that would last almost seventy years. These two giants of Italy’s car industry worked together to put out some of the most amazing cars.

However, the company did more than just design cars for Ferrari. They were also part of “Scuderia Ferrari SpA SEFAC. That is the group that ran Ferrari’s race team. On top of all this, they even designed a four-door concept car as a birthday gift to themselves in 1980!

A futuristic car design races on a track in a bustling atmosphere.

It was called the Ferrari Pinin and had an engine unlike any other – a flat-12! But sadly, like all good things, their work together came to an end at one point, but nobody says why exactly.

Expansion Into Large-Scale Manufacturing

The company made a big move into large-scale car making. The Alfa Romeo Spider was their first big hit. They made lots of these cars! Then they took on something new – battery making.

They joined hands with Britishvolt for this job. This lets them make many more parts of a car by themselves. Their skills in car and battery-making grew bigger and better with this move.

Transition to Second-Generation Leadership

A vintage car passes through a tunnel featuring the Pininfarina logo.

At Pininfarina, a key change came as the second-generation leadership took over. On May 12, 2006, Andrea Pininfarina got the roles of Chairman and CEO. This marked the switch to third-generation power.

Paolo Pininfarina was there for this shift, too. He was an important part of this move as he was part of the family. At that same time, Sergio Pininfarina stepped down from being chairman but became Honorary Chairman instead.

His step down completed the switch in leadership ranks. The brand stayed strong even with these changes and has kept its great design name and style throughout history.

Modernisation Efforts

A futuristic electric car in a modern cityscape without human presence.

The brand made big changes in the mid-1960s. The aim was to stand out from others. Science and design were fused together for this goal. Progress did not stop here, though. In the 1980s, customers got more from us than before.

Design services broadened to give a fit-for-you experience. Tradition and innovation blended in our designs through these steps towards modernisation. Our services evolved with time, always matching what the car industry needed or wanted most at any moment.

This is how we keep up-to-date in an industry that never stops changing and growing.

Acquisition By The Mahindra Group

A luxury car parked outside Mahindra headquarters captures the bustling cityscape.

The Mahindra Group bought Pininfarina in 2015. This cost them £122 million. The deal was their way of gaining skills and style for their vehicles. They spent nearly $185 million.

Mahindra did not make the deal alone. Its partner, Tech Mahindra, helped them out, too. Pincar gave up a big part of Pininfarina to both of them- as much as 76%. So now, both have a large say in what happens with this famous car maker.

Notable Designs and Productions by Pininfarina

A futuristic sports car races through a winding city road in lively atmosphere.

Pininfarina has a rich history of creating iconic and innovative car designs, including past production vehicles, concept cars, and prototypes that showcase their commitment to beauty and performance.

Past Production Vehicles

A vintage car museum showcasing Pininfarina's classic cars.

I love to talk about the past vehicles made by Pininfarina. They’ve made some cool cars in the past.

  1. One key car they built is the Ferrari 456 GT. This model came out between 1992 and 1994.
  2. The Fiat Coupé is another great car they made. It, too, was released during that same time frame.
  3. Also from this period is the Peugeot 306 Cabriolet.
  4. There’s also a mystery model from this time that isn’t named but is worth noting.
  5. The brand also made a top-notch roadster, but only six of them exist! Each one has a different colour and inside look.

Iconic Car Designs

A futuristic car stands out against a dramatic cityscape backdrop.

Pininfarina has created some of the most iconic and beautiful car designs in history. Here are a few examples:

  1. The Spider car design was produced for an impressive 27 years.
  2. The Dino 206GT is considered one of the greatest classic car designs by Pininfarina.
  3. The Peugeot 406 Coupé showcases that their gorgeous designs aren’t limited to expensive supercars.

Concept Cars And Prototypes

An aerodynamic concept car speeding through a futuristic cityscape at night.

Pininfarina is known for its innovative concept cars and prototypes that have made a significant impact on the automobile industry. Their designs push the boundaries of automotive engineering and showcase their creativity and expertise in car styling. Some notable concept cars and prototypes include:

  1. Ferrari Mythos: This stunning concept car was unveiled in 1989 as a celebration of the brand’s 60th anniversary. Its sleek lines and aerodynamic design made it an instant icon.
  2. Pininfarina X: Introduced in 1970, this futuristic concept car featured gull-wing doors and a wedge-shaped body. It showcased the brand’s forward-thinking approach to automotive design.
  3. Chevrolet Corvette Rondine: This one-off prototype was created in 1963 and combined Italian elegance with American muscle. Its exquisite design captured the attention of car enthusiasts worldwide.
  4. Lancia Stratos Zero: This striking concept car from 1970 had a low-slung body and a unique canopy-style windshield. It became famous for its distinctive wedge shape, setting the trend for future sports cars.
  5. Peugeot e-Legend Concept: Revealed in 2018, this electric concept car paid tribute to the iconic Peugeot 504 while incorporating advanced technologies like autonomous driving capabilities.
  6. H2 Speed Concept: Unveiled in 2016, this hydrogen-powered race car demonstrated the brand’s commitment to sustainable mobility solutions without compromising on performance.

Electric Propulsion Innovations

An electric blue car races through a futuristic city landscape.

Pininfarina is known for its electric propulsion innovations in the automotive industry. Here are some key examples:

  • The Pininfarina Battista, the world’s fastest electric car, showcases their commitment to groundbreaking technology and sustainability.
  • The company has relaunched as an electric car brand, focusing on high-speed, innovative electric car designs.
  • The Battista features a powerful 1,900-horsepower engine, demonstrating their dedication to performance and cutting-edge engineering.
  • Technological advancements in electric propulsion are integrated into every aspect of the Pininfarina Battista’s design, ensuring a thrilling and eco-friendly driving experience.
  • With its logo-inspired car design, it represents the company’s vision of merging technology with iconic style in the era of electric mobility.

Nautical Design And Mass Transport Projects

Pininfarina is known not just for its car designs but also for its expertise in nautical design and mass transport projects. Here are some interesting facts about Pininfarina’s involvement in this sector:

  1. The brand has expanded its design expertise into the nautical sector, bringing its timeless beauty and innovation to boats and yachts.
  2. Since the 1980s, Pininfarina has been involved in designing interiors and exteriors of various transportation vehicles, including trains, trams, and buses.
  3. In 2006, The company established Pininfarina of America, a subsidiary design studio located in Miami, Florida, which focuses on transportation design.
  4. Pininfarina provides support services to the nautical design sector by leveraging their extensive experience and knowledge gained over the years.
  5. With its expertise in urban planning and transportation design across Europe, the brand has been involved in various nautical and mass transport projects that aim to improve mobility and enhance user experience.
  6. The company’s involvement in nautical design extends beyond luxury yachts to include innovative concepts for sustainable marine transportation.

Pininfarina’s Subsidiaries

A sleek automotive showroom displaying logos of Pininfarina's subsidiaries.

The brand has several subsidiary companies that complement its automotive design expertise and contribute to the brand’s overall innovation and creativity.

Overview of Subsidiary Companies

Pininfarina has several subsidiary companies that support its design and engineering services. These subsidiaries specialise in design consultancy, engineering solutions, and business-to-business services.

They provide industrial design expertise to various industries, helping them with their product development needs. Pininfarina has expanded its capabilities through strategic acquisitions, allowing it to offer a comprehensive range of services to its clients.

The company’s subsidiaries play a crucial role in driving revenue growth and maintaining the high standards of quality for which it is known.

Pininfarina Segno – Writing & Accessories

Pininfarina Segno creates innovative writing instruments and accessories that combine cutting-edge technologies and craftsmanship. They reflect the same values as their parent company, Pininfarina S.p.A., including passion for creative talent, innovation, and handcrafted quality.

With their unique writing instruments crafted in Italy, they push the boundaries of innovation beyond traditional tools. The project is born out of the brand’s commitment to innovative research and the creation of timeless beauty. In addition to writing instruments, the brand has expanded its product range to include accessories that embody its commitment to design and innovation.

Focus on Timeless Beauty and Innovation in Writing

Pininfarina Segno is not just about cars; they also focus on creating timeless beauty and innovation in the world of writing and accessories. With their Segno Collection, they showcase both elegance and sophistication in the writing experience.

Combining cutting-edge technology with expert craftsmanship, their writing instruments are designed to be not only functional but also beautiful. Each piece is created with a focus on timeless design, capturing the essence of the brand’s commitment to continuous improvement and innovation.

From pens to notebooks, Pininfarina Segno offers a range of products that bring together the worlds of design, beauty, and technology in the art of writing.

The Future of Pininfarina

A sleek Pininfarina Battista electric car speeds through a city at night.

Pininfarina’s future is focused on innovation and sustainability, with the introduction of the Pininfarina Battista, a pure electric luxury car that offers unmatched performance and showcases its commitment to pushing boundaries in automotive engineering.

Introduction of Pininfarina Battista

The Pininfarina Battista is an incredible hypercar that represents the future of Pininfarina. It’s not just any car but a tribute to the founder of Pininfarina, Battista “Pinin” Farina.

This car is a symbol of progress and innovation, showcasing the legacy and future of Pininfarina in one sleek package. And it’s not just powerful; it’s also sustainable. The Battista is an electric sports car with an impressive top speed of around 217 mph.

With its 1877-horsepower electric powertrain, this car is unlike anything else out there. Get ready for a thrilling ride into the future!

Vision for Pure Electric Luxury Cars

Pininfarina has an exciting vision for the future of pure electric luxury cars. Our new design concept, Pura Vision, will inspire the next generation of our electric vehicles.

This concept represents a pioneering era of electric cars with its rakish style and elegant SUV shape. It previews what we believe is the luxury future of Pininfarina, where innovative designs and sustainable technologies come together to create a whole new breed of luxurious electric vehicles.

We aim to push boundaries and redefine what luxury means in the automotive industry through our visionary designs and commitment to electric propulsion innovation.

Ongoing Projects And Future Directions

As we look towards the future, Pininfarina is busy with exciting ongoing projects and setting new directions. We are currently developing new models that will showcase our commitment to research and development in the automotive industry.

Our focus is on electric vehicles as we strive to innovate and contribute to sustainable mobility solutions. With a vision for futuristic concepts and design innovation, we are incorporating digital technologies into our luxury car market offerings.

Additionally, collaboration and partnerships will play a crucial role in shaping our future endeavours. Stay tuned for more updates as we continue to push boundaries and create stunning cars that epitomise timeless beauty and innovation in the industry.


A luxury car races through a winding mountain road in a picturesque landscape.

In conclusion, Pininfarina is an iconic Italian car design firm and coachbuilder that has left a lasting impact on the automotive industry. With its rich history, innovative designs, and commitment to beauty and performance, Pininfarina continues to push boundaries and shape the future of luxury cars.

From its collaboration with Ferrari to its foray into electric vehicles, Pininfarina remains at the forefront of automotive design, capturing the hearts of car lovers worldwide.

Our Brand Reviews

No data was found

Our top Car brand reviews

Vector 13
Path2396 2
Vector 14

New Cars or Used Cars - We Have You Covered

Looking forward to seeing you join us on our journey 🙂 We start with Mercedes Benz. So what is your favourite? Toyota, Ford, Mazda, BMW, Ferrari, Volkswagen, Skoda, Kia, Tesla, Porsche, Honda, Jaguar, Mitsubishi, Volvo, Lexus, Nissan, Vauxhall, Audi, Hyundai, SEAT, Peugeot, Suzuki, MINI, Land Rover, Citroen, Dacia?

As passionate car fans – we relish the opportunity to learn more, test drive and review cars from all major car manufacturers. It is an incredibly exciting time in the car industry with new technology, electric vehicles and in the near future – self driving cars.