Venturing into the world of Abarth can feel a bit like being granted access to an exclusive society, one filled to the brim with high-performance compact cars and a rich motorsport heritage.
Trust me; it’s easy for anyone to be completely beguiled by their remarkable reputation for crafting thrilling machines. Consider this article your bespoke guide to getting acquainted with the brand – from its humble inception in 1949 through its progression as part of Fiat’s division, right up until today’s innovations, such as electric mobility options.
Table of Contents
What is Abarth? History and Origins
Carlo Abarth founded the brand in Turin, Italy, in 1949, establishing what would become one of the most respected names in automotive tuning and racing. Born in Vienna in 1908, Abarth partnered with Guido Scagliarini to create the company using assets from Cisitalia, another Italian racing car manufacturer.
Their first creation, the 204 A, marked the beginning of a legacy built on transforming ordinary cars into high-performance machines. The distinctive scorpion logo became synonymous with speed, precision, and Italian craftsmanship.
Fiat acquired Abarth in 1971, recognising the value of the brand’s racing success and expertise. This acquisition brought Abarth’s motorsport knowledge directly into Fiat’s vehicle development, particularly benefiting models like the Fiat 131 Abarth, which dominated rally racing throughout the 1970s.
Stellantis Era Changes (2021-Present)
Following the 2021 merger that created Stellantis, Abarth has undergone significant changes in its product strategy and market positioning. The brand now operates under the broader Stellantis portfolio alongside other performance marques, sharing technology and development resources across multiple brands.
This restructuring has accelerated the car brand’s transition toward electrification whilst maintaining its core identity as a specialist in compact, high-performance vehicles. The Stellantis connection has also opened new markets and improved global distribution channels.
Modern Abarth Today
Today, the company continues Carlo Abarth’s tradition of building characterful performance cars, but with modern technology including electric powertrains, advanced safety systems, and connectivity features. The brand maintains its focus on compact, agile vehicles that prioritise driving engagement over outright size or luxury.
Current models retain the distinctive exhaust note and aggressive styling cues that define the experience, whilst incorporating modern efficiency improvements and safety technology required in today’s market.
Models and Range
The models and range include the 595, 695, and the new addition of the 500e for electric mobility options.
Abarth 595 & Abarth 695
The 595 and 695 cars are special to me because they have big brake discs with Brembo brakes. The brakes use 4-piston aluminium callipers, so they stop fast.
The 695 is very strong, with a horsepower of 180 HP. There is also a model called the 595 Abarth 50th that mixes old-school cool with new tech smarts.
Introduction of the New Abarth 500e
There’s a new kid in town, the 500e. This is no regular car. It runs on power, not gas! A mighty e-motor sits under its hood. Not just any e-motor but a strong one that kicks out about 113.7 kW of force.
The other cool bit about this car is its battery. It has a big lithium-ion battery with lots of energy that lets you drive up to 164 miles without having to charge it again. Plus, you can choose between two styles – hatchback and Cabrio with an awesome black fabric top.
In Brazil, people will see this car very soon as the company plans to get there with the 500e model. So here we have it – the fully electric 500e expanding into new lands and bringing joy (and clean rides) for all!
Electric Mobility Options
The company is stepping into the future with electric cars. The first model to join this new path is the Abarth 500e. It comes in two types – 500e and 500e Turismo. There’s also a sporty one called the 500e Scorpionissima! These electric vehicles show that you can have fun and care for our planet at the same time.
With these models, the company plans to spread out across the world more and more. So, get ready for a better, greener future with electric mobility options!
Abarth in Motorsport
Abarth has a strong presence in motorsport, with its racing cars competing in various events and championships. From rally racing to the FIA R-GT Cup, it showcases its high-performance capabilities on the track.
Find out more about their impressive motorsport achievements and why they are a force to be reckoned with.
Rally Racing
Abarth cars shine in rally racing. They win a lot! A big win was with the Fiat 131 Abarth. This car helped get the world title. But that’s not all; we also have the Abarth 500 R3T for race teams and personal use.
And, of course, our latest is the 2019 124 Rally. It’s all set for tough races.
FIA R-GT Cup
One of the highlights of its involvement in motorsport is its participation in the FIA R-GT Cup. This prestigious racing event showcases specially designed rally cars and attracts some of the best drivers in the world.
The company has made quite an impression in this competition, with their Abarth 124 rally winning the cup for three consecutive years. Enrico Brazzoli and Manuel Fenoli, two talented drivers, secured victory for the brand by clinching top honours for two back-to-back seasons.
Their success has solidified their dominance in motorsport and further highlighted their commitment to high-performance racing vehicles.
The FIA R-GT Cup took a brief hiatus in 2016 due to a lack of participants, but it returned with immense excitement in 2017 when the impressive 124 R-GT was introduced. This captivating car reignited interest in the cup and showcased its dedication to pushing boundaries on the racetrack.
To celebrate their triumphs, the company released a limited edition roadster called the Abarth 124 Rally Tribute – inspired by the victorious Abarth 124 rally that won them the FIA R-GT Cup title in 2018.
Ownership and Experience
Joining the Scorpion Club gives exclusive access to thrilling driving events and offers from its online e-commerce platform. Get ready to unleash the true potential of your car with customisable tuning options for an unrivalled ownership experience.
Abarth Scorpion Club
As an Abarth owner, being part of the Abarth Scorpion Club is a fantastic experience. The club is a community dedicated to car enthusiasts like me who love the brand. It’s more than just a membership; it’s an exclusive group that offers unique benefits and opportunities.
We get to participate in exciting events, connect with other owners, and share our passion for these incredible cars. Being part of this club allows us to celebrate the motorsport heritage of the car brand and be connected to its rich history.
On top of that, we have access to exclusive merchandise and networking opportunities within the automotive community. Anneliese Abarth herself continues to represent the brand today.
E-commerce Platform
The E-commerce platform is where you can buy your favourite racing cars and the latest models online. It’s a super easy way to shop for your dream car from the comfort of your own home.
The online platform gives you all the information you need about different models, their features, and pricing options. You can even customise your vehicle before placing an order.
They have advanced technology to ensure secure payment methods and efficient delivery services. So, get ready to experience a seamless and convenient digital shopping experience with its E-commerce platform!
Tuning Options
When it comes to tuning options, there are plenty of ways to enhance the performance and overall experience of your vehicle. One popular option is the Euro+Drive Tuning System, which offers different tuning options for Fiat 500T models.
With this system, you can unlock more power, improved response, and better overall performance in your 500 model. Additionally, TMC offers a wide range of tuning parts and accessories for Abarth vehicles.
From high-performance exhaust systems to engine upgrades and carbon fibre enhancements, you can customise your car to suit your needs and preferences. Whether it’s alloy wheel upgrades or brake enhancements, these tuning modifications allow you to take your driving experience to the next level”.
Conclusion
Abarth represents a unique proposition in today’s automotive landscape – small cars with big personality, rooted in motorsport tradition but adapted for modern driving needs. Whether you choose a traditional turbocharged 595 or embrace the electric future with the 500e, you’re buying into a heritage of performance and passion.
The brand’s commitment to maintaining driving engagement whilst adapting to changing regulations and customer preferences suggests a positive future. For enthusiasts seeking a characterful alternative to mainstream hot hatches, the company continues to deliver an authentic Italian performance experience.
FAQs
What does Abarth mean?
Abarth is named after founder Carlo Abarth, with the scorpion logo representing his zodiac sign and the brand’s aggressive performance character.
Are Abarth cars reliable?
Yes, when properly maintained. Most issues relate to wear items, and the turbocharged engines prove robust with regular servicing.
How much does an Abarth cost in 2025?
New Abarth models range from £19,995 for the 595 Turismo to £31,195 for the electric 500e, with used examples starting around £8,000.
Is the Abarth 500e worth buying?
The 500e offers instant torque, zero emissions, and low running costs whilst maintaining the car brand’s character. It’s ideal for urban driving and environmentally conscious enthusiasts.