Meet Arash Farboud, the visionary force behind Arash Motor Company, where automotive excellence takes centre stage. As a British-Iranian entrepreneur, engineer, and designer, Farboud has etched his name in the annals of high-performance sports cars.
Arash Motor Company stands among Britain’s most exclusive supercar manufacturers, with vehicles like the £2.5 million AF10 hypercar placing it alongside McLaren and Pagani in the ultra-luxury segment. Founded by Farboud, the company has produced fewer than 50 vehicles since its inception, making each model exceptionally rare.
So pootle along with us as we explore the life and works of this remarkable gent who’s giving old norms a right good shake-up, redefining what it feels like to grip that leather-clad steering wheel!
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Arash Farboud and his Career in the Automotive Industry

Arash Farboud, a British-Iranian entrepreneur, engineer, and designer, is renowned as the founder of Arash Motor Company. His notable contributions lie in the realm of high-performance sports cars, with notable models such as the Farboud GT, Farboud Q, and the Arash AF10 showcasing his design and engineering prowess.
Who is Arash Farboud? A Closer Look at His Background
Arash Farboud was born in Tehran, Iran, in 1975. He showed an early interest in cars and engineering, and he began racing karts at the age of 12.
He moved to the United Kingdom to study genetics and business at Queen Mary’s University, London, and Cambridge University, and he later worked as a design engineer for a number of automotive companies.
Founding of Arash Motor Company
Arash Farboud is the man behind Arash Motor Company Ltd. Over two decades ago, Arash embarked on a journey to create a company that would push the boundaries of automotive engineering and design.
Drawing upon his expertise and vision, he established Arash Motor Company in Newmarket, Suffolk, with the goal of producing cutting-edge supercars and hypercars.
Through dedication to innovation and craftsmanship, Arash has led the company to become a respected name in the world of high-performance automotive engineering. You might not know this, but Arash’s skills go beyond cars — he also knows about Medtech and engineering!
History of the Company
Arash Motor Company, founded in 1999 under the name “Farboud Limited”, has carved a niche in the automotive industry with its unwavering passion for creating high-performance sports cars that push the boundaries of design and engineering. Farboud’s vision was to establish a brand that would redefine the pinnacle of automotive excellence, challenging the status quo and showcasing the potential of cutting-edge technology.
The company’s first creation, the Farboud GT, unveiled in 2001, marked a bold entry into the world of high-performance sports cars. The GT’s sleek aerodynamic design, powerful engine, and exceptional handling quickly garnered attention, establishing Arash Motor Company as a force to be reckoned with.
In 2010, the company introduced the Farboud Q, a more exclusive and luxurious evolution of the GT. The Q’s carbon fibre body, lightweight aluminium chassis, and mid-mounted V8 engine epitomised the brand’s commitment to pushing the limits of performance and refinement.
The Arash AF10, unveiled in 2016, truly solidified Arash Motor Company’s position among the world’s leading hypercar manufacturers. This groundbreaking vehicle boasted a carbon fibre monocoque, a hybrid powertrain capable of propelling it to over 200 mph, and a design that defied conventional automotive aesthetics.
Beyond its prowess in developing exceptional hypercars, Arash Motor Company has also ventured into the realm of electric vehicles, recognising the transformative potential of sustainable automotive technology. The Imperium, a high-performance electric hypercar currently under development, promises to redefine the boundaries of electric vehicle performance while maintaining the brand’s signature blend of luxury and innovation.
Models Produced by Arash Motor Company

Arash Motor Company has made a name for itself in the automotive world by crafting a remarkable lineup of high-performance sports cars and hypercars. From the sleek and powerful Farboud GT, which marked the company’s bold entry into the industry, to the exclusive and luxurious Farboud Q with its lightweight chassis and exceptional V8 engine, each creation embodies the brand’s unwavering commitment to pushing the boundaries of automotive excellence.
Farboud GT
Unveiled in 2002, the Farboud GT marked the audacious debut of Arash Motor Company. This pioneering creation embodied Farboud’s unwavering passion for crafting high-performance sports cars that transcended conventional boundaries.
The Farboud GT’s sleek aerodynamic design, reminiscent of a sculpted feline, exuded an aura of power and elegance. Its muscular lines, accentuated by subtle curves, hinted at the raw power slumbering beneath its hood. The GT’s stance, low and poised, conveyed a sense of readiness to unleash its full potential on the tarmac.
At the heart of the Farboud GT lay a potent V6 twin-turbo engine, capable of unleashing 600 horsepower. This formidable powerplant propelled the GT from a standstill to 100 kph in a mere 3.3 seconds, leaving onlookers in its wake. The GT’s top speed of 327 kph further cemented its reputation as a true force to be reckoned with on the open road.
Beyond its exhilarating performance, the Farboud GT also prided itself on exceptional handling. Its meticulously tuned suspension and well-balanced chassis ensured a dynamic yet comfortable driving experience. The GT deftly navigated winding roads, responding precisely to the driver’s every input, delivering an unparalleled sense of control.
Arash AF10
Unveiled in 2016, the Arash AF10 is a hypercar that embodies the pinnacle of automotive innovation, a testament to Arash Farboud’s unwavering passion for pushing the boundaries of design and engineering. The AF10’s evolution reflects the company’s relentless pursuit of excellence, transforming from a concept sketch into a tangible symbol of automotive prowess.
At the heart of the AF10 lies a hybrid powertrain, a harmonious blend of traditional combustion and cutting-edge electric technology. The result is a formidable beast capable of unleashing a staggering 2,000 horsepower, propelling the AF10 from a standstill to 60 mph in a mere 2.8 seconds. This raw power is complemented by a top speed that can reach up to 324 km/h, placing the AF10 among the world’s most exhilarating hypercars.
The AF10’s design is as captivating as its performance. Its aerodynamic silhouette, sculpted with precision and purpose, cuts through the air with grace and efficiency. The carbon fibre monocoque chassis provides an ultra-lightweight foundation, ensuring optimal rigidity and responsiveness. Every element, from the sculpted headlights to the aggressive rear diffuser, exudes a sense of raw power and refined elegance.
The AF10’s interior is a sanctuary of luxury and technology. The finest materials, hand-stitched leather, and carbon fibre accents create an ambience that befits the hypercar’s pedigree. A fully digital instrument panel provides real-time vehicle information, while an advanced infotainment system caters to every need.
In the United Kingdom, the Arash AF10 Hybrid Racer carries an estimated price tag of £2.5 million (approximately $3.16 million USD). This reflects the car’s exclusivity, cutting-edge technology, and unparalleled performance, placing it among the most coveted hypercars in the world.
Introduction of the AFX-R and AFX-8 Sports Cars
Arash Motor Company has unveiled two exceptional sports cars, the AFX-R and AFX-8, that embody the brand’s legacy of innovation, seamlessly blending cutting-edge technology with captivating design and exhilarating performance.
Both models feature state-of-the-art technology, from advanced suspension systems to intuitive driver interfaces. The interiors are meticulously crafted, providing a harmonious blend of luxury and functionality.
The AFX-R and AFX-8 represent Arash Farboud’s unwavering commitment to crafting sports cars that not only defy limits but redefine the very essence of high-performance driving. These automotive masterpieces stand as a testament to Arash Motor Company’s dedication to pushing the boundaries of what’s possible on the road.
Sustainability and Eco-Friendly Future
Arash Motor Company is generating significant buzz in the automotive world with the highly anticipated Arash Imperium, an electric hypercar that represents a bold leap into the future of high-performance motoring. While specific technical details are still under wraps, the Imperium is poised to showcase the brand’s unwavering commitment to pushing the boundaries of sustainable automotive technology.
The sleek and aerodynamic design, as teased in previews, hints at a harmonious blend of form and function, reflecting the brand’s dedication to both performance and aesthetics. With an emphasis on electric power, the Imperium is expected to embody the pinnacle of automotive excellence, aligning with the industry’s shift towards sustainable mobility.
As Arash Motor Company continues to tease and unveil details about the Imperium, it’s clear that the hypercar represents a pivotal step in the brand’s evolution, signalling a new chapter in the realm of electric high-performance vehicles. The Imperium’s development underscores the brand’s innovative spirit and determination to lead the charge towards a more sustainable and thrilling automotive future.
Arash Technologies and Other Ventures
Arash Technologies is a subsidiary of Arash Motor Company that specialises in the development of advanced automotive technologies, including hybrid powertrains, carbon fibre composites, and lightweight materials.
The company’s technologies have been used in Arash Motor Company’s high-performance hypercars, including the Arash AF10 and the Arash Imperium. Arash Technologies is also working on developing technologies for a range of other vehicles, including electric cars and autonomous vehicles.
Here are some of the key technologies that Arash Technologies is developing:
- Hybrid powertrains: Arash Technologies is developing a range of hybrid powertrains that combine petrol engines with electric motors. These powertrains are designed to provide high performance and fuel efficiency.
- Carbon fibre composites: Arash Technologies is using carbon fibre composites for manufacturing lightweight and strong components for Arash Motor Company’s vehicles. Carbon fibre composites are also being used to develop lightweight and durable body panels for electric vehicles.
- Lightweight materials: Arash Technologies is developing new lightweight materials that can be used to reduce the weight of vehicles. This can improve fuel efficiency and performance.
- Autonomous vehicle technology: Arash Technologies is working on developing autonomous vehicle technology that can be used in Arash Motor Company’s vehicles. Autonomous vehicle technology has the potential to revolutionise transportation.
Arash vs Competitors: How Do They Compare?
Operating from Newmarket, Suffolk, Arash Motor Company competes in the ultra-exclusive hypercar segment alongside established names like Pagani, Koenigsegg, and McLaren.
With production limited to single digits annually, Arash vehicles represent some of the world’s most exclusive automotive purchases. This positions Arash similarly to Pagani, which also focuses on ultra-limited production runs and bespoke engineering.
Arash AF10 vs Competitors
- vs Pagani Huayra: Both offer 700+ hp, similar pricing (£2-3M), exclusive production
- vs McLaren P1: Comparable hybrid technology, similar performance figures
- vs Koenigsegg: Similar power outputs, both Swedish and British boutique manufacturers
What sets Arash apart is its focus on hybrid powertrains and the company’s roots in both automotive and medical technology, bringing unique engineering perspectives to hypercar development.
FAQs
What is Arash Motor Company known for?
Arash Motor Company is known for producing ultra-exclusive British supercars and hypercars, including the AF10 hypercar with 2,000 horsepower and the innovative Imperium electric hypercar.
How much does an Arash AF10 cost?
The Arash AF10 Hybrid Racer carries a price tag of £2.5 million (approximately $3.16 million USD), reflecting its exclusivity and cutting-edge hybrid technology.
Are Arash cars street legal?
Yes, Arash cars like the AF10 are designed to be street legal, though their extreme performance capabilities make them equally suited to track use.
Where can you buy Arash cars?
Arash cars can be ordered directly from Arash Motor Company in Newmarket, Suffolk. Given the bespoke nature and limited production, each vehicle is custom-built to order.
How many Arash cars are made per year?
Arash Motor Company produces very limited numbers, typically in single digits annually, with the AF10 limited to approximately 10 units total production.
What engine does the AF10 use?
The AF10 uses a hybrid powertrain combining traditional combustion with electric technology, producing a combined output of 2,000 horsepower.

