Ariel Motor Company: A Brand That Exceeds Expectations

When it comes to automotive engineering and vehicle innovation, Ariel Motor Company has set a standard that exceeds expectations. The company, originally founded as Solocrest Ltd in 1991, has evolved over the years to become a prominent manufacturer of high-performance vehicles. Ariel’s commitment to excellence and technical advancements has earned the company a well-deserved reputation in the automotive industry.

What Is the History of Ariel Motor Company?

Ariel Motor Company is a British manufacturer of high-performance roadsters and off-road vehicles. Founded in 1991 by Simon Saunders, the company is based in Crewkerne, Somerset, England. Ariel is known for its lightweight, minimalist vehicles that offer exceptional performance and handling. Originally known as Solocrest Ltd, the company rebranded itself as Ariel Motor Company in 1999 to align with its evolving business activity and production focus.

Ariel Motor Company is primarily involved in the production and development of high-performance vehicles, including the iconic Ariel Atom and Ariel Nomad, along with the innovation in electric and off-road vehicles. The company continues to produce cutting-edge vehicles, evident in their latest offering – the new Ariel Atom 4, which has garnered significant attention in the automotive world.

Ariel Motorcycles 1870

Ariel Motorcycles was a British motorcycle manufacturer founded in 1870 by James Starley and William Hillman. The company was an innovator in British motorcycling, and its motorcycles were known for their quality and performance. Ariel Motorcycles was sold to BSA in 1951, but the brand survived until 1967.

Early Years

Ariel Motorcycles was founded in Coventry, England, in 1870. The company’s first product was a penny-farthing bicycle, which was named after the mythical creature Ariel. Ariel Motorcycles quickly became a successful bicycle manufacturer, and its bicycles were exported all over the world. In 1898, they embarked on their powered vehicle journey with a tricycle

Motorcycle Production

Ariel Motorcycles began producing motorcycles in 1902. The company’s first motorcycle was equipped with a Kerry engine, magneto ignition, and a float carburettor. Ariel Motorcycles quickly gained a reputation for producing high-quality motorcycles, and its motorcycles were popular among both amateur and professional riders.

In the 1920s and 1930s, Ariel Motorcycles produced a wide range of motorcycles, including two-cylinder machines, four-cylinder machines, and even a V-twin motorcycle. The company’s motorcycles were known for their speed, handling, and reliability.

World War II and the Postwar Years

During World War II, Ariel Motorcycles produced motorcycles for the British military. The company’s motorcycles were used by British troops in a variety of roles, including reconnaissance and dispatch.

After World War II, Ariel Motorcycles continued to produce motorcycles for the civilian market. The company’s motorcycles were popular among riders who were looking for a high-quality and affordable motorcycle.

Decline and Closure

In the 1950s, Ariel Motorcycles began to face increasing competition from other British motorcycle manufacturers, such as BSA and Triumph. The company’s sales began to decline, and it was forced to cut back on production.

In 1951, Ariel Motorcycles was sold to BSA. BSA continued to produce Ariel Motorcycles for a few years, but the brand was eventually discontinued in 1967.


Ariel Motorcycles was a pioneer in British motorcycling, and its motorcycles were known for their quality and performance. The company’s legacy lives on in the hearts of motorcycle enthusiasts around the world. Here are some of Ariel Motorcycles’ most famous models:

  • Ariel 4F: This four-cylinder motorcycle was produced from 1930 to 1936. It was one of the most powerful motorcycles of its time.
  • Ariel Red Hunter: This two-cylinder motorcycle was produced from 1936 to 1950. It was a popular choice among both amateur and professional riders.
  • Ariel Square Four: This four-cylinder motorcycle was produced from 1937 to 1960. It was one of the most innovative motorcycles of its time.

What Vehicles Are Offered by Ariel Motor Company?

Ariel Motor Company offers a diversified range of vehicles that cater to the needs of automotive enthusiasts. The iconic Ariel Atom, known for its exceptional performance, is a testament to the company’s commitment to automotive excellence. The Ariel Nomad and Ariel Motorcycle further showcase Ariel’s capability to produce groundbreaking vehicles that push the boundaries of innovation.

Ariel Atom

Ariel Atom

The Ariel Atom is a high-performance, open-wheel road-legal sports car manufactured by Ariel Motor Company based in Crewkerne, Somerset, England. It is known for its lightweight design, powerful engines, and minimalist aesthetic. The Atom is not a car for the faint of heart; it is a stripped-down, raw driving machine that provides an exhilarating driving experience.

The Atom is built around a tubular steel chassis that is designed to be incredibly rigid and lightweight. This allows for exceptional handling and performance. The car is also very lightweight, with a curb weight of just 550 kg (1,213 lb). This is achieved through the use of lightweight materials, such as carbon fibre, throughout the car’s construction.

The Atom is powered by a variety of high-performance engines, from the 1.8L Honda K20A to the 3.5L Honda V6. This translates into incredible acceleration and a top speed of over 249 km/h (155 mph).

The Atom is a very minimalist car. It has no roof, doors, or windows. It also has no airbags or other safety features. This is because the Atom is designed to be a track car, not a daily driver. However, the Atom can be legally driven on the road in most countries.

The Ariel Atom is a unique and exhilarating car that is sure to appeal to drivers who are looking for the ultimate driving experience. It is a car that is not for everyone, but for those who are willing to take the plunge, the Atom is an unforgettable machine.

Ariel Nomad

Ariel Nomad

The Ariel Nomad is a lightweight, high-performance off-road buggy that offers an exhilarating driving experience. With its powerful engine, nimble handling, and open-air cockpit, the Nomad is designed for those who seek adventure and excitement.

The Nomad’s lightweight chassis and powerful engine provide a thrilling ride that is both responsive and exhilarating. The buggy’s suspension is designed to handle a variety of terrains, from smooth tarmac to rugged off-road trails. The Nomad’s open-air cockpit provides a sense of freedom and connection with the elements, while the vehicle’s minimalist design ensures that there is nothing to get in the way of the driving experience.

Whether you’re exploring a remote forest trail or carving up a winding mountain road, the Ariel Nomad is sure to put a smile on your face. It’s a vehicle that is as much at home on the road as it is off, and it’s sure to appeal to anyone who loves the thrill of driving.

Ariel Motorcycle Ace

Ariel Motorcycle Ace

The Ace stands as a testament to the brand’s legacy of innovation and craftsmanship. The Ace, with its striking design and exceptional performance, is a modern masterpiece that pays homage to Ariel’s rich history. At the heart of the Ace lies a 1237cc V4 engine, sourced from Honda’s VFR1200, that delivers an exhilarating surge of power. This potent engine, coupled with a lightweight aluminium frame, results in a thrilling riding experience that is both exhilarating and responsive.

Customisable suspension options, including telescopic forks and the unique Ariel girder front end, allow riders to tailor Ace’s handling to their preferences. Additionally, a range of electronic aids, such as traction control and ABS, ensures a safe and controlled riding experience.

Philosophy of the Company

At Ariel, the philosophy is simple: to produce the best performance vehicles possible. The company prides itself on being small, which allows it to focus on quality and attention to detail. Ariel believes that it’s not just about the cars and bikes but also about the people who design and build them, as well as the people who drive and ride them.

The company’s commitment to quality is evident in its manufacturing process, which involves meticulous attention to detail and the use of only the highest-quality materials. This approach has earned Ariel a reputation for producing some of the most exciting and innovative vehicles on the market.

How Is the Engineering and Technology at Ariel Motor Company?

Ariel Motor Company

Ariel Motor Company’s prowess in automotive engineering and vehicle innovation sets it apart from other manufacturers. The company consistently integrates cutting-edge technology into its vehicles, a testament to its commitment to technical advancements and inventive engineering solutions. From its flagship models to new developments, Ariel never fails to impress with its engineering expertise.

Automotive Engineering

Ariel’s automotive engineering is synonymous with precision, performance, and innovation, creating vehicles that not only meet but exceed expectations in the automotive world.

Vehicle Innovation

The company’s dedication to vehicle innovation is evident in its product lineup, with each vehicle showcasing unique features and groundbreaking designs.

Technical Advancements

Ariel’s commitment to embracing the latest advancements in automotive technology ensures that their vehicles remain at the forefront of innovation and performance.

Who Are the Key Employees of Ariel Motor Company?

The success of Ariel Motor Company can be attributed to its dedicated employee crew, carefully structured team, and effective leadership profiles. The cohesion and expertise within the organisation have propelled Ariel to great heights, solidifying its position in the automotive industry.

Employee Crew

The employee crew at Ariel Motor Company consists of industry professionals, passionate about crafting exceptional vehicles that stand out in the market.

Team Structure

The team structure at Ariel is carefully crafted to ensure synergy and collaboration across various departments, enabling the company to pursue its ambitious goals effectively.

Leadership Profiles

The leadership profiles within Ariel Motor Company are characterised by individuals with extensive experience in the automotive industry, including the company’s founder, Simon Saunders, who has played a pivotal role in steering Ariel towards success.

Where Is Ariel Motor Company Located and How to Get in Touch?

Ariel Motor Company

Ariel Motor Company’s UK headquarters, situated in Somerset, serves as the hub for the company’s operations. Additionally, the Crewkerne facility is where the production and development of Ariel vehicles take place. For those looking to connect with Ariel, the company’s customer support and contact information are readily available for inquiries and assistance.

UK Headquarters

Ariel Motor Company’s UK headquarters, located in Somerset, serves as the nerve centre for the company’s administrative and operational activities.

Crewkerne Facility

The Crewkerne facility is where Ariel’s engineering expertise and production capabilities come together to produce the exceptional vehicles that the company is renowned for.

Customer Support and Contact Information

For any inquiries or support-related assistance, Ariel Motor Company provides contact information for customers to engage with the company directly, reflecting its commitment to customer satisfaction.

Ariel Motor Company stands as a beacon of British innovation and craftsmanship, consistently pushing the boundaries of automotive design and performance. Through its unwavering commitment to quality and its passion for creating exceptional vehicles, Ariel has cemented its position as a leading force in the automotive industry.

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